Roland Barthes: The language of signs.
*He argued that verbal language is just one way of communicating, other conclude:
- Hairstyles
- Clothing
- Body Language
- Make-up
Language is constructed by people to produce meanings within their coulture. It is only when we name objects and events that a defination is made.
3 parts to every sign.
- The signifier - The physical form of the sign
- The signified - The concept or idea that the signifier produces
- The referent - The real thing, not the signal or the idea but the real individual thing.
* Shoes considered offensive
* Flag as a sacred object
* Making eye contact considered offensive
* White symbolising
Signifer Signified
A red nose Love
An empty chair Loneliness
A shaved head My dad?
A leather jacket Biker (charlie?)